For those who are visiting Riga for the first time, there are plenty of things you can do in the city and enjoy everything at the same time. For one thing, you can enjoy riding the famous Riga Beer Bike while you and your friends take a stroll down the Old Town. Beer biking is fast becoming part of the tourism industry in Riga and is now one of the most popular tourist activities in the city. There is a reason behind the popularity of beer biking in Riga. First of all, this is a pleasant and exciting activity that was just recently introduced to Riga's tourism melting pot. The second reason is that it provides a very convenient way of touring Riga’s Old Town while sipping your beer along the way.