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About Us

ByFood is a food platform that connects people to delicious food experiences in Japan, like cooking classes, food tours, dining experiences and tastings.

ByFood brings locals and visitors together through food experiences, helps small local businesses, and celebrates authentic Japanese cuisine. In doing so, we hope to preserve local Japanese heritage and promote cross-cultural understanding through food.

We also provide information about Japanese food culture and bring you the latest news about the food scenes in cities across the country. By combining our hands-on food experiences with our extensive and comprehensive articles and videos, we hope to encourage adventurous eating and savvy traveling, so you can get the most out of your trip to Japan.

Our vision
To be the go-to food platform of the world while ensuring that all children have access to food, education, and ultimately, happiness.
Our mission
Spreading happiness through food!

Just by enjoying a meal in Japan, you can help children in developing countries get access to necessities like nutritious meals, schools, and housing, so they can grow up healthy and happy, and ready to change the world.
Our Story

Launched in January 2018 by Serkan Toso, byFood began as “Tokyo by Food,” a food platform that provided experiences like food tours and cooking classes to foreign visitors in Japan. A lifelong volunteer interested in solving social issues, Serkan integrated a donation system into his business model, giving 10 lunch meals to children in Cambodia for each person who participated in an experience through the platform. As a result, Tokyo by Food was chosen as one of the top social initiatives from around the world by One Young World in April 2018.

Serkan soon realized that he wasn’t alone in his goal of improving the lives of children worldwide through his food business. He found a kindred spirit in the founder of a similarly charitable Japanese business, Tablecross, which also happened to donate lunch meals to children in developing countries. Shaped by early experiences witnessing poverty while traveling abroad in Indonesia, Kaoru Joho, CEO of Tablecross, was an early proponent of the CSV (Creating Social Value) company model in Japan, as well as a self-made businesswoman. Together, Serkan and Kaoru realized the combined potential of their two businesses to help even more children and decided to merge. Tablecross, tackling the Japanese market, and byFood, focusing on the inbound foreign market, could then go global.

As of June 2019, the company has donated over 230,000 lunches to children in developing countries and aims to donate over 5 million meals within the next 5 years. However, Serkan and Kaoru both agree that donating lunch meals, though a good first step, is not enough. ByFood’s new and improved Food for Happiness initiative involves partnering with even more non-profit organizations and charitable groups, which provide necessities like housing and education to children in need. Our goal is to create a large-scale social impact so that children worldwide, rather than worrying about finding their next meal or a place to sleep, can start dreaming and planning for a better future. Then, they can grow up and change the world.

Our Values

Diversity and Inclusivity
We believe that diversity leads to better ideas. Each person is an individual and can bring different perspectives to the table. We celebrate employee differences, listen to others’ opinions, and embrace dialogue in the workplace.

Decisions That Improve Society
We are a CSV (Creating Shared Value) company. Before taking action or making a decision, we first consider the benefits to society. Our decisions should only add value to the world.

Doing More with Less
Keeping with the entrepreneur spirit, we use our creativity to think outside the box and solve problems with few resources.

Nobody knows everything. We strive to be curious and open-minded, learn from others and think beyond just ourselves.

We consider all of our stakeholders to be part of our family of compassionate and charity-oriented visionaries. We work together, so we can achieve success and global social progress.
Our Nonprofit Partners
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