ByFood is a food platform that connects people to delicious food experiences in Japan, like cooking classes, food tours, dining experiences and tastings.
ByFood brings locals and visitors together through food experiences, helps small local businesses, and celebrates authentic Japanese cuisine. In doing so, we hope to preserve local Japanese heritage and promote cross-cultural understanding through food.
We also provide information about Japanese food culture and bring you the latest news about the food scenes in cities across the country. By combining our hands-on food experiences with our extensive and comprehensive articles and videos, we hope to encourage adventurous eating and savvy traveling, so you can get the most out of your trip to Japan.
Launched in January 2018 by Serkan Toso, byFood began as “Tokyo by Food,” a food platform that provided experiences like food tours and cooking classes to foreign visitors in Japan. A lifelong volunteer interested in solving social issues, Serkan integrated a donation system into his business model, giving 10 lunch meals to children in Cambodia for each person who participated in an experience through the platform. As a result, Tokyo by Food was chosen as one of the top social initiatives from around the world by One Young World in April 2018.
Serkan soon realized that he wasn’t alone in his goal of improving the lives of children worldwide through his food business. He found a kindred spirit in the founder of a similarly charitable Japanese business, Tablecross, which also happened to donate lunch meals to children in developing countries. Shaped by early experiences witnessing poverty while traveling abroad in Indonesia, Kaoru Joho, CEO of Tablecross, was an early proponent of the CSV (Creating Social Value) company model in Japan, as well as a self-made businesswoman. Together, Serkan and Kaoru realized the combined potential of their two businesses to help even more children and decided to merge. Tablecross, tackling the Japanese market, and byFood, focusing on the inbound foreign market, could then go global.
As of June 2019, the company has donated over 230,000 lunches to children in developing countries and aims to donate over 5 million meals within the next 5 years. However, Serkan and Kaoru both agree that donating lunch meals, though a good first step, is not enough. ByFood’s new and improved Food for Happiness initiative involves partnering with even more non-profit organizations and charitable groups, which provide necessities like housing and education to children in need. Our goal is to create a large-scale social impact so that children worldwide, rather than worrying about finding their next meal or a place to sleep, can start dreaming and planning for a better future. Then, they can grow up and change the world.
Copyright © 2019 Tablecross Inc.
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