Food for Happiness
For each experience booking and paid restaurant reservation, byFood donates to a project that supports children in need.
No donation campaign has been created for this month.
No donation campaign has been created for this month.
Support children in need by booking a food experience or placing a restaurant reservation.
Up until now
ByFood and Tablecross Inc. have collectively raised funds to help children in developing countries, providing necessities like nutritious meals and educational support.
¥ 0
has been donated so far.
Children around the world need your help!
According to The United Nations Children's Fund
million people live in extreme poverty. Of them, half are children under 18 years old.
million children under 5 years old are dangerously underweight and malnourished.
million primary-aged children do not attend school, the majority in sub-Saharan Africa.
million children lack basic literacy skills; over 60% of them are girls.
Source: The State of the World’s Children 2016, UNICEF
Contribute to Food for Happiness
Help children in developing countries just by participating in a byFood experience or dining at select restaurants. When you book a food experience or place a paid restaurant reservation on the platform, byFood will donate a portion of the revenue to the Food for Happiness project of the month.
Happiness begins with food!
A more peaceful world is not attainable when basic necessities like food, education, and housing are still inaccessible to children.
Our vision
To be the go-to food platform of the world while ensuring that all children have access to food, education, and ultimately, happiness.
Our mission
Spreading happiness through food!

Just by enjoying a meal in Japan, you can help children in developing countries get access to necessities like nutritious meals, schools, and housing, so they can grow up healthy and happy, and ready to change the world.
Our Founders: Serkan Toso and Kaoru Joho
Food for Happiness is an initiative created by Serkan Toso, founder of byFood (previously known as “Tokyo by Food”), which originally donated 10 lunch meals to children in Cambodia for every person who participated in a Tokyo by Food experience.

Since merging with Japanese restaurant reservation business Tablecross Inc., which also aims to feed school children in developing countries while feeding its users, the Food for Happiness project has expanded.

Now, Serkan and Kaoru are working together with more charitable groups aiming to end world hunger, build schools for children, promote gender equality, and contribute to a more peaceful world.
“When I was in elementary school, just seven years old, I went to Indonesia and I saw street children there. I had never worried about food. In Indonesia, children worry about food, for themselves and for their sisters and brothers.”
Kaoru Joho
“Both of us really care about children and this United Nations “Zero Hunger” goal, so we want to help that goal and NGOs working towards that goal. We want to encourage people to donate more and care about other people more.”
Serkan Toso
How Food for Happiness Works
Each month, byFood partners with a different NPO or NGO, setting a target goal for donations and publicizing the cause on the platform. A portion of the revenue from each food experience booking or paid restaurant reservation goes toward the featured charity. When the target is reached or the clock runs out, the donation counter for the next project begins.
Help Spread Happiness!
Donate directly to reputable charities
Share issues & actionable steps for change on social media
Consider placing a booking or reservation through byFood
Past FFH Projects
  • Feeding school children in rural Darjeeling, India with ESA Japan
  • Providing school uniforms for children in India with Aid for Child Trust
  • Nutrition workshops and healthy snacks for Cambodian students with Nom Popok
  • Providing school uniforms to children in Bangladesh with ESA Japan
  • Sustainable vegetable garden project in South Africa with Japan International Volunteer Center
  • Providing school lunches for children impacted by COVID-19 in Shiga Prefecture with Food Bank Biwako
  • Providing education and school meals for South Sudanese children in Yida Refugee Camp with Japan International Volunteer Center
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