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Food for Happiness
Participate in a byFood experience and put a smile on a child’s face!
No donation campaign has been created for this month.
No donation campaign has been created for this month.
Support children in need by booking a food experience.
Up until now
ByFood (formerly “Tokyo by Food”) and parent company, Tablecross Inc., have collectively raised funds to help children in developing countries, providing necessities like nutritious meals and educational support.
¥ 0
has been donated so far.
Children around the world need your help!
According to The United Nations Children's Fund
million people live in extreme poverty. Of them, half are children under 18 years old.
million children under 5 years old are dangerously underweight and malnourished.
million primary-aged children do not attend school, the majority in sub-Saharan Africa.
million children lack basic literacy skills; over 60% of them are girls.
Source: The State of the World’s Children 2016, UNICEF
Contribute to Food for Happiness!
Help children in developing countries just by participating in a byFood experience!

Book a food tour, cooking class, dining experience, or tasting experience to spread happiness around the world!
Happiness begins with food!
A more peaceful world is not attainable when basic necessities like food, education, and housing are still inaccessible to children.
Our vision
To be the go-to food platform of the world while ensuring that all children have access to food, education, and ultimately, happiness.
Our mission
Spreading happiness through food!

Just by enjoying a meal in Japan, you can help children in developing countries get access to necessities like nutritious meals, schools, and housing, so they can grow up healthy and happy, and ready to change the world.
Our Founders: Serkan Toso and Kaoru Joho
Food for Happiness is an initiative created by Serkan Toso, founder of byFood (previously known as “Tokyo by Food”), which originally donated 10 lunch meals to children in Cambodia for every person who participated in a Tokyo by Food experience.

Since merging with Japanese restaurant reservation business Tablecross Inc., which also aims to feed school children in developing countries while feeding its users, the Food for Happiness project has expanded.

Now, Serkan and Kaoru are working together with more charitable groups aiming to end world hunger, build schools for children, promote gender equality, and contribute to a more peaceful world.
“When I was in elementary school, just seven years old, I went to Indonesia and I saw street children there. I had never worried about food. In Indonesia, children worry about food, for themselves and for their sisters and brothers.”
Kaoru Joho
“Both of us really care about children and this United Nations “Zero Hunger” goal, so we want to help that goal and NGOs working towards that goal. We want to encourage people to donate more and care about other people more.”
Serkan Toso
How Food for Happiness Works
Each month, byFood partners with a different NPO, NGO, or other charity, setting a target goal for donations and publicizing the cause on the website. A portion of each food experience booking will go towards the featured charity. When the target is reached or the clock runs out, the donation counter for the next project begins.
Help Spread Happiness!
Donate directly to reputable charities
Spread awareness by sharing issues on social media
Book a food experience through byFood
Our Achievements
As a company, we have donated over 230,000 lunch meals to children in developing countries.

We are one of the top social initiatives in the world, according to One Young World.

Our company was the winner of the Campus Venture Grand Prix’s Risona Bank Award, and has represented Japan in the EO Global Student Entrepreneur Awards.

Co-founder Kaoru Joho was recognized as one of the Entrepreneurial Winning Women by EY in 2018.
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