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Heineken Experience Amsterdam and Canal Cruise with Snackbox

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Summary

Experience Details

What You’ll Experience

Where to Meet

Reviews

Location

Amsterdam

Duration

3 hours 15 minutes

Number of Guests

1 - 10 guests

Language

Chinese, Japanese, English, French, Spanish, Korean, Italian, German, Portuguese, Russian, Dutch

Digital Ticket

Mobile or paper ticket accepted

Explore Amsterdam's beauty with a 75-minute canal cruise and dive into Heineken's world. Enjoy audio guides, a self-guided brewery tour, and a snackbox. For guests 18+ only!

For each guest that attends this experience, byFood will donate
10 meals

Experience Details

Amsterdam is best viewed from the water and during this 75-minute canal cruise, you'll experience the best of the historic city center.

Discover the city's top highlights, iconic bridges and the 17th-century buildings lining the canals. You'll come across new architecture and bridges, showing a historical city that is rooted in history but continues to develop and change.

You can listen to the audio guide that is available in 20 languages. Free earphones are provided.

On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer.

Find out the four natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.

Please note that Heineken Experience is only for guests 18 years and older!

What You Get

Snackbox including variety of sweet and savory snacks, 1 drink

Entry to the Heineken Experience and 2 complimentary drinks

75 minute City Canal Cruise

Gratuities

Good To Know

Blue Boat Company has 2 docks: * The first dock is located at Stadhouderskade 501 opposite the Hard Rock Cafe. Take tram 1, 2, 5,11 and 12 stop at Leidseplein. from there the dock is a 2 minute walk. * The second dock is located at Stadhouderskade 550, opposite Heineken Experience. Take tram 2, 5,and 12 stop at Rijksmuseum. from there the dock is a 5 minute walk or take metro No. 52 and stop at Vijzelgracht. From there the dock is only a 2 minute walk.
Your ticket for the Heineken Experience is a ticket with a timeslot you chose while making a reservation. You can ONLY enter the Heineken Experience at this specific time. Changing your slot time is NOT possible. The address of the Heineken Experience is Stadhouderskade 78 Amsterdam.
The timeslot you book is the timeslot for Heineken Experience. You can use your voucher for the City Canal Cruise daily between 10:00AM and 05:00PM from our docks at Heineken Experience and Hard Rock Cafe.
Please note that your voucher needs to be scanned at Heineken Experience. You can redeem your canal cruise inside one of the ticket offices of Blue Boat Company where a timeslot will be assigned.
Wheelchair seats need to be reserved. Please call 0031 20 679 13 70
Last City Canal Cruise from Heineken Experience departs at 17:15.

What You’ll Experience

Heineken Experience

At your pre-booked timeslot, you enter the Heineken Experience. On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. Find out the four natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.

1 hour 30 minutesAdmission Ticket Included

Blue Boat Company

Then, enjoy a 75-minute cruise provided by Blue Boat. You can use your voucher for the cruise daily between 10:00AM and 06:00PM from our docks at Heineken Experience and Hard Rock Cafe.

1 hour 15 minutesAdmission Ticket Included

Westerkerk (Pass By)

The Westerkerk was built between 1620 and 1631 in Renaissance style according to designs by architect Hendrick de Keyser (1565-1621). He is buried in the church he designed earlier: the 'Zuiderkerk'. The building of the Westerkerk was finished and completed by his son Pieter de Keyser (1595-1676) and inaugurated on June 8, 1631. The church has a length of 58 meters and a width of 29 meters. The high nave is flanked by the two lower aisles. The three-aisled basilica has a rectangular plan with two transepts of equal dimensions. As a result, the plan for this church was given the form of two Greek crosses connected with each other.

Canal Ring (Grachtengordel) (Pass By)

Cruising along the famous canals of the old city of Amsterdam

IJ (Pass By)

Cruising over the IJ river

A'dam Lookout (Pass By)

A’DAM LOOKOUT is an observation deck with an unrivalled panoramic view of Amsterdam. You’ll see the city’s historical centre, its pulsating port, the unique Dutch polder landscape and you’ll spot the famous canals which belong to the UNESCO World Heritage list. Complementing the experience is a state-of-the-art interactive exhibition and free audio tour about Amsterdam’s history and culture. A’DAM LOOKOUT is located on top of the A’DAM Tower in Amsterdam North.

Centraal Station (Pass By)

Amsterdam Centraal was designed by Pierre Cuypers, who is also known for his design of the Rijksmuseum in Amsterdam. While Cuypers was the principal architect, it is believed that he focused mostly on the decoration of the station building and left the structural design to railway engineers

NEMO Science Museum (Pass By)

NEMO Science Museum is an interactive, informal learning environment in which the general public comes into contact with science and technology. Visitors see, hear and experience how scientific phenomena and technology play an important part in their lives. NEMO works closely with the fields of science and education. NEMO is a registered museum and the owner of a significant historical collection.

The Amstel (Pass By)

Cruising the Amstel river

Magere Brug (Pass By)

The famous skinny bridge on the Amstel River

InterContinental Amstel Amsterdam, an IHG Hotel (Pass By)

The InterContinental Amstel Amsterdam Hotel, commonly referred to as the Amstel Hotel, is a hotel in Amsterdam, capital city of the Netherlands, on the east bank of the river Amstel. In 2007, it was the only hotel in the Netherlands on the list of World's Best Hotels, and was ranked in 90th place.[1] The Amstel Hotel is part of the InterContinental Hotels chain. In 2006 the building was sold to Morgan Stanley. In 2011 the Lebanese businessman Toufic Aboukhater bought the hotel. In 2014 the hotel was acquired by Qatar-based Katara Hospitality, but is still operated by the InterContinental Hotels Group

Rijksmuseum (Pass By)

This iconic museum in the heart of Amsterdam is a must-visit for any culture lover. The Rijksmuseum houses more than 8,000 works of art from Dutch and European history, including masterpieces by Rembrandt, Vermeer and Van Gogh.

Grachtengordel Amsterdam (Pass By)

Cruising along the famous canals of the old city of Amsterdam

Meeting & Pickup

Meeting Point

Heineken Experience, Stadhouderskade, Amsterdam Noord-Holland, Netherlands, NL, 1072 AE

Open in Google Maps

End Point

This experience ends at the meeting point.

Cancellation Policy
Cancel your booking at least 24 hours before the experience start time to receive a full refund minus a 3.2% transaction fee.
Read more

What People Are Saying

Overall ratings and reviews

(413)

Interactive Fun

July 22, 2025

(Viator)

Halfway through tour becomes a psychodelic graphic experience, including gaming adventures & Photo Booth ops! The Silver beer was better than regular Heineken.

Heineken Experience

July 18, 2025

(Viator)

Fun, light, entertaining. Did the canal cruise with it. Loved both! The young kids loved that we gave them our tokens for extra beers at the end!

Fun and relaxing

July 18, 2025

(TripAdvisor)

Really enjoyed the fun Heiniken experience and the cruise/canal tour dock is very conveniently located near the brewery experience. Nice audio guide. Made for a relaxing fun first day in Amsterdam....read more

Such a fun experience...

July 15, 2025

(Viator)

Such a fun experience learning about the history. The beers you get to taste? Superb and crisp! Highly recommend.

Mix-up Tour time

July 12, 2025

(Viator)

The reservation was for 5 pm. Booking #1646447691. Due to other circumstances, we arrived earlier, at 3:30 pm. The Heineken employees were very nice and let us proceed to the tour. The tour its...read more

from $59.78

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Please note that the time is in Central European Time.

Free cancellation (24 hours notice)

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July

2025

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from $59.78 per guest

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Please note that the time is in Central European Time.

Free cancellation (24 hours notice)

For each guest that attends this experience, byFood will donate
10 meals

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Heineken Experience Amsterdam and Canal Cruise with Snackbox

Experience Details

What You Get

Good To Know

What You’ll Experience

Heineken Experience

Blue Boat Company

Westerkerk (Pass By)

Canal Ring (Grachtengordel) (Pass By)

IJ (Pass By)

A'dam Lookout (Pass By)

Centraal Station (Pass By)

NEMO Science Museum (Pass By)

The Amstel (Pass By)

Magere Brug (Pass By)

InterContinental Amstel Amsterdam, an IHG Hotel (Pass By)

Rijksmuseum (Pass By)

Grachtengordel Amsterdam (Pass By)

Meeting & Pickup

Cancellation PolicyCancel your booking at least 24 hours before the experience start time to receive a full refund minus a 3.2% transaction fee.Read more

Cancellation Policy
Cancel your booking at least 24 hours before the experience start time to receive a full refund minus a 3.2% transaction fee.
Read more