AVIGNON BESPOKE FOOD & WINE: Artisan Tastings and Fine Shopping

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AVIGNON BESPOKE FOOD & WINE: Artisan Tastings and Fine Shopping

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 US$325.59  per guest
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Free cancellation (24 hours notice)
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For each guest that attends this experience, byFood will donate
10 meals
Summary
Experience Details
What You’ll Experience
Where to Meet
Reviews
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Duration
4 hours
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Number of Guests
1 - 10 guests
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Language
English, French
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Digital Ticket
Mobile or paper ticket accepted
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For each guest that attends this experience, byFood will donate
10 meals

Experience Details

Looking for the ultimate VIP blend of luxury shopping and artisan gastronomy in Avignon?


Step behind the scenes for a fully custom 5+ hour private immersion designed around your pace and desires. Experience the discreet elegance of Avignon's hidden sanctuaries as you meet master artisans in private ateliers and learn the trade secrets behind fine textiles, rare provisions, and botanical perfumes.


Indulge in 20+ curated, world-class tastings paired with fine Rhône wines, and savor a gourmet sit-down meal with expert wine pairings in an exclusive setting. Adapted entirely to your tastes and purchasing goals: where Essentials introduces and Discovery reveals, Tailored equips you to shop like a true connoisseur!


This bespoke experience is crafted and led by Zahra, a passionate native guide recommended by Rick Steves (2026 updates).


Tastings evolve with availability. Covered market access is morning-only. Purchases not included.

What You Get

Exclusive Food Tour • Historic Journey • Luxury Shopping • French Way of Life
Exclusive Food Tour: 15-20 elite tastings, a full meal & curated Made in France shopping.
Shopping and extras are not included bring water
Tastings may vary based on ultra-fresh product availability.
The covered market is morning-only; a premium alternative is provided for afternoon tours.

Good To Know

  • Not recommended for travelers with poor cardiovascular health
  • Infants and small children can ride in a pram or stroller
  • Public transportation options are available nearby
  • Suitable for all physical fitness levels
  • Specialized infant seats are available

What You’ll Experience

1

Place de l'Horloge

What you will discover: The majestic heart of Avignon, where 19th-century prestige meets ancient history. Marvel at the grand City Hall and Opera House, but know that the real thrill lies beneath your feet: the exceptional, hidden remains of the ancient Roman Forum. Where we venture next: The shaded walkways of the main square, seconds away from my highly selective, confidential partner boutiques. What you will experience: Forget the commercial tourist traps. I will take you behind the scenes into a secret world of elite gastronomy. Expect an exclusive private tasting of rare local wines paired with succulent, refined artisan bites. This is also your chance to buy the best of Provence: pure, PDO-certified lavender cosmetics and ultra-fresh traditional herbs. I will guide your shopping with uncompromising standards. (Tastings evolve with the seasons: I constantly change the menu to guarantee absolute perfection).
20 minutesAdmission Ticket Included
2

Rue Saint-Agricol

Hideaway & Sacred Flavors What you will discover: Hidden steps from the breathtaking Gothic Basilique Saint-Pierre, this secret shaded gem is a peaceful oasis embodying the absolute pinnacle of upscale Provencal lifestyle. Where we venture next: The quiet, cobblestone alleys surrounding this square, including the historic Rue des Ciseaux d’Or, home to highly selective independent boutiques and elite local artisans. What you will experience: An exclusive sensory festival for true epicureans. Indulge in a private tasting pairing refined artisanal savory bites with elite local sweets. The crown jewel? A glass of world-renowned Muscat de Beaumes-de-Venise, a velvety, prestigious dessert wine. This area is a goldmine for luxury shopping: master chocolatiers, confectioners, and high-end fashion designers. I share my uncompromising eye for quality to open confidential doors, ensuring pure French excellence. (Tastings evolve weekly for absolute perfection).
20 minutesAdmission Ticket Free
3

Rue Guillaume Puy

Local Feast & Medieval Splendor What you will discover: The historic Rue Guillaume Puy serves as our gateway to confidential discoveries. This vibrant area, where ancient stone walls meet the authentic soul of Avignon, offers a spectacular medieval backdrop for our exclusive journey. Where we venture next: The hidden gems along our path and the nearby poetic Rue des Teinturiers, famous for its historic waterwheels, upscale art galleries, and independent designers. What you will experience: Forget ordinary lunch. Indulge in a private, seasonal feast featuring exclusive local recipes crafted by top artisans. This neighborhood is a secret haven for high-end shopping. I will share my uncompromising eye for quality to guide you through confidential concept stores, artisan jewelry workshops, and elite local boutiques. You will shop for unique Made in France creations far from the tourist crowds. (Tastings evolve weekly for absolute perfection).
40 minutesAdmission Ticket Free
4

Rue Des Teinturiers

Local Feast & Medieval Splendor What you will discover: Immerse yourself in the bohemian-chic Rue des Teinturiers. This legendary lane, famous for its historic waterwheels, offers a spectacular medieval backdrop beautifully preserved from tourist crowds. Where we venture next: The confidential gems of this creative district and the nearby trendy Rue Carreterie, a vibrant sector teeming with unique concept stores and artisan workshops. What you will experience: The culinary climax of your tour. Forget ordinary snacks: enjoy a private multi-course meal of refined Mediterranean recipes and seasonal delicacies. This elite experience features my signature curated tastings: rare cheeses, fine charcuterie, and premium local wines. This area is a goldmine for luxury shopping: independent fashion, unique jewelry, and fine goods. My expert eye ensures you invest only in authentic Made in France excellence. (Tastings evolve weekly for absolute perfection).
40 minutesAdmission Ticket Free
5

Rue Saint-Bernard

Local Feast & Medieval Splendor What you will discover: Immerse yourself in the bohemian-chic atmosphere around the historic Rue Saint-Bernard. This confidential lane offers a spectacular medieval backdrop, beautifully preserved from tourist crowds and hidden in the authentic heart of Avignon. Where we venture next: The secret gems of this historic district and the nearby trendy Rue Carreterie, a vibrant sector teeming with unique concept stores and artisan workshops. What you will experience: The culinary climax of your tour. Forget ordinary snacks: enjoy a private multi-course meal of refined Mediterranean recipes and seasonal delicacies. This elite experience features my signature curated tastings: rare cheeses, fine charcuterie, and premium local wines. This area is a goldmine for luxury shopping: independent fashion, unique jewelry, and fine goods. My expert eye ensures you invest only in authentic Made in France excellence. (Tastings evolve weekly for absolute perfection).
20 minutesAdmission Ticket Free
6

Rue Carreterie

Chapelle des Italiens – Baroque Art & Artisanal Delights What you will discover: Admire the ornate facade of the Chapelle des Italiens, a hidden Baroque treasure on the historic Rue Paul Saïn. A stunning backdrop where sacred heritage meets Old Avignon’s artistic soul. Where we venture next: The picturesque Rue Paul Saïn and its cobblestone alleys, a confidential neighborhood home to elite independent craftsmen and local designers. What you will experience: A private, generous sweet tasting of absolute refinement. Indulge in elite artisan chocolates of extreme finesse and exquisite handcrafted pastries made by the city's finest culinary masters. This district is a goldmine for high-end shopping: custom jewelry workshops, traditional herbalists, and art galleries. My expert eye ensures you invest only in authentic Made in France excellence. (Tastings evolve weekly for absolute perfection).
20 minutesAdmission Ticket Free
7

Rue de la République

What you will discover: Stroll along the legendary Rue des Teinturiers, a true cobblestone gem famous for its historic waterwheels spinning on the Sorgue canal. This postcard-perfect setting, easily the city's most romantic and photographed spot, serves as the breathtaking stage for your next VIP stop. Where we venture next: This poetic, shaded lane lined with grand plane trees, located just steps away from the bustling shopping hubs of the city center. What you will experience: A gorgeous savory tasting where the soothing sound of flowing water accompanies every bite. Indulge in generous regional specialties perfectly paired with bold, premium local wines. This historic street is a haven for upscale independent shopping, boasting secret art galleries, high-end fashion designers, and local craft workshops. My uncompromising standards guarantee you discover only authentic Made in France excellence. (Tastings evolve weekly for absolute perfection).
20 minutesAdmission Ticket Free
8

Rue de la Bonneterie

Les Halles – The Temple of Provencal Gastronomy What you will discover: Beneath the impressive Vertical Garden, step into the sacred, vibrant temple of food lovers. This iconic covered market overflows with sun-drenched fruits, fragrant olive oils, and the true energy of Avignon. Where we venture next: The bustling indoor aisles and the trendy Rue Bonneterie just outside, packed with independent boutiques. What you will experience: A spectacular, generous tasting directly from the best local producers. Indulge in exquisite cheeses, flavorful tapenades, and fine regional charcuterie. This is the ultimate spot for premium foodie shopping. Skip the tourist traps: I use my uncompromising standards to connect you with elite artisans, ensuring you buy only authentic, world-class Provencal excellence. (Tastings evolve weekly for absolute perfection).
30 minutesAdmission Ticket Free
9

Place Pie

Sweet Delights & Medieval History What you will discover: Dominated by the majestic Tour Saint-Jean—a striking medieval vestige of the Knights Hospitaller—Place Pie is a vibrant hub where historic charm meets modern energy. Where we venture next: This iconic, lively square and the bustling, trendsetting fashion boutiques of the neighboring Rue Bonneterie. What you will experience: A private, delicious sweet break featuring high-end confectionery. Indulge in ultra-creamy artisanal gelato with Southern flavors or elite chocolates crafted by passionate master chocolatiers. The neighborhood is packed with sharp shopping spots. My expert eye and strict standards will guide you to exclusive local designers and premium goods, ensuring pure Made in France quality. (Tastings evolve weekly for absolute perfection).
20 minutesAdmission Ticket Included
10

Rue de la Balance

Rocher des Doms – Divine Panoramas & Fine Wines What you will discover: Elevate your experience at Rocher des Doms, the hanging garden offering Avignon’s most breathtaking view. Admire the famous Pont d’Avignon and the Rhône River from this spectacular UNESCO-listed scenery. Where we venture next: The panoramic pathways down to the historic Rue de la Balance, a cobblestone street lined with premium boutiques. What you will experience: A prestigious wine tasting featuring bold, world-renowned Côtes du Rhône nectars. Savor these elite local wines paired with refined artisanal bites as I share the secrets of our rich terroir. This area is a goldmine for luxury shopping: high-end local fashion, art, and fine goods. My expert eye ensures your purchases are pure French excellence. (Tastings evolve weekly for absolute perfection).
20 minutesAdmission Ticket Free

Meeting & Pickup

Meeting Point

Place de l'Horloge, Vaucluse Provence-Alpes-Côte d'Azur, France, FR, 84000

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Meeting Point: Place de l'Horloge Our high-end tour begins at the heart of Avignon. Find me right behind the vintage Belle Époque Carousel, standing between the iconic statues of Corneille and Molière on the Grand Opera façade, facing City Hall. Easy to locate on Google Maps!
End Point

Place Saint-Didier, Vaucluse Provence-Alpes-Côte d'Azur, France, FR, 84000

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Where the tour ends: Our elite journey concludes at the stunning Place Saint-Didier (easily pinpointed on Google Maps). This picturesque square is famous for its majestic 14th-century Gothic church and its vibrant, upscale local atmosphere.

Cancellation Policy

Cancel your booking at least 24 hours before the experience start time to receive a full refund.

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Reviews
5.0
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based on 2 reviews
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(TripAdvisor)
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The perfect Avignon experience
March 22, 2026

My husband and I spent our 25th Anniversary exploring Provence. We had the wonderful opportunity to have Zahra guide our taste buds to some lovely shops in Avignon. There was a sampling of everyt...read more

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(TripAdvisor)
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Awesome food tour
December 01, 2025

We’ve taken food tours all over the world, and this one easily ranks in the top 5%. Zahra was absolutely exceptional — effervescent, knowledgeable, and wonderfully clear in her explanations without...read more

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