Sumibi Yakiniku Kichi

Sumibi Yakiniku Kichi is a delightful culinary destination located in the heart of Matsuyama, Ehime. Known for its authentic Yakiniku (Japanese BBQ), this restaurant specializes in horumon, or offal, offering a unique dining experience that celebrates the rich flavors of Japanese cuisine. The signature Kichi Mori platter is a must-try, featuring a variety of cuts including beef tongue, tsurami (beef diaphragm), and omasum, all expertly grilled over charcoal using a traditional shichirin. Situated just off the bustling tourist street of Okaido, Sumibi Yakiniku Kichi is easily accessible for both locals and visitors. The cozy interior, with its mix of counter and table seating, exudes a Showa retro atmosphere, complete with nostalgic enka songs playing in the background. This lively and bustling spot is perfect for a late-night meal, offering a warm and inviting ambiance. The restaurant is run by two women who ensure that every guest feels welcomed with their friendly and pleasant service. Due to its limited seating, reservations are essential to secure a spot at this popular eatery. Whether you're a local or a traveler exploring Matsuyama, Sumibi Yakiniku Kichi promises an unforgettable dining experience that captures the essence of Japanese BBQ.