Pelican

Bread is much like a second-class citizen to Japan’s main carb staple: rice. There are some places though, where the humble loaf is king. Located in Tokyo's downtown Asakusa neighborhood, Pelican has been selling only two items on the menu for over 70 years: white bread loaves and dinner rolls. This famous local bakery sells an average of about 500 white bread loaves and 4,000 dinner rolls a day. Pelican also sells its products wholesale to local coffee shops, restaurants, and grocery stores, but they're not as successful as their direct sales to consumers at their own store. The display of white bread loaves and dinner rolls on rows of wooden shelves draws the eye, and allows customers to gauge the remaining stock for the day. The secret behind the famous bread isn't a fancy recipe as it's made from only two kinds of dough, but rather their consistent and unwavering quality in every loaf. Pelican is a bakery that's as simple as it gets, and the Japanese love it. It has recently been the subject of a new documentary film which has boosted its popularity to new heights, so now is a great time to see what all the fuss is about.