Sushi Ino

Edomae sushi is steeped in history and tradition, but at Sushi Ino in Matsuyama City, you’ll find it presents in a very contemporary atmosphere — with slick modern interior design and black chef uniforms. In true Edomae style, they source their tuna directly from Toyosu Market in Tokyo. Other difficult-to-find ingredients are sourced from around the country, with local ingredients making an appearance in the form of the white fish that’s so popular in Ehime prefecture. The generous series of nigiri in the set-course menu will include dishes like squid, octopus, prawn, tuna, sea urchin, eel, and tamagoyaki. That’s seafood fans taken care of — now how about alcohol enthusiasts? If you like a drink with your meal, you’ll be happy to hear that more than 50 bottles of sake feature alongside European wines and champagnes.