Chojiya

Chojiya, a historic restaurant located in the serene town of Ashino, Tochigi, has been serving exquisite Unagi (eel) cuisine for over 300 years. Established in 1646, Chojiya is nestled along the historic Oshu Kaido road, offering diners a taste of tradition and history. The restaurant is renowned for its eel rice bowls, featuring layers of tender eel and rice drizzled with a distinctive sweet sauce. The culinary experience at Chojiya is enhanced by their unique cooking technique, where the eel is first steamed and then grilled over charcoal, imparting a rich, smoky flavor that is both unique and unforgettable. The calm and spacious interior of the restaurant, which includes a beautifully renovated storehouse, exudes a Showa-era atmosphere, providing a perfect backdrop for a memorable dining experience. Chojiya's location in Ashino is easily accessible, with a convenient public parking lot situated just across the street. The restaurant's kura-zashiki, a traditional seating area, is recognized as a cultural property by Nasu Town, adding to the charm and authenticity of the dining experience. Reservations are recommended, especially on weekends, to ensure a seamless experience. The attentive staff at Chojiya are dedicated to providing excellent service, taking orders at the table and ensuring that each guest feels welcomed and valued. Whether you're a local or a visitor, Chojiya offers a unique opportunity to savor the rich flavors of traditional Unagi cuisine in a setting that honors its storied past.