Step into the world of sake in Niigata, a region known for producing some of Japan’s finest brews.

In this guided experience, learn how history, culture, and craftsmanship come together in every glass as you explore the fundamentals of Japanese sake.

Niigata sits on the northwest coast of Honshu and is known for its snowy winters, pure water, and high-quality rice. These natural conditions, along with generations of skilled brewers, produce sake with a clean, smooth taste. The cold climate also allows for slow fermentation, creating refined, well-balanced flavors.

Led by a Professional Sake Meister (Kikisake-Shi) and a team of knowledgeable guides, this experience offers a clear and engaging introduction to Niigata’s sake culture.

Junya and Jenya, who are deeply connected to the region, share insights into its history, traditions, and local brewing practices in an easy-to-understand, engaging way.

You’ll begin with an introduction to sake production in Niigata, followed by a deeper look at brewing methods, flavor profiles, sake varieties, and food pairings.

You’ll also learn how rice polishing affects aroma and taste, giving you a better sense of how each style is crafted.

The experience concludes with a guided sake tasting paired with light appetizers, allowing you to connect everything you’ve learned with the flavors in your glass.