Ehime Travel Guide

The closest Japan has to a Mediterranean paradise — Ehime is home to delicious seafood, sun-soaked citrus orchards, and some the oldest and holiest cultural sites in the country.

Ehime Featured Food Experiences

Ehime Featured Restaurants



Lunch: ¥20,000-30,000
Dinner: ¥20,000-30,000

Sushi no Ma

Dinner: ¥15,000-20,000

Sushi Ino

Lunch: ¥5,000-10,000
Dinner: ¥20,000-30,000


Lunch: ¥5,000-9,999
Dinner: ¥10,000-14,999

Occupying the northwest quarter of Shikoku Island, Ehime Prefecture enjoys stunning mountains to the south, and some beautiful islands in the Seto Inland Sea to the north, with a distinctly Mediterranean feel. Imagine bright blue waters stretching out towards the mainland, with the scent of citrus fruits hanging in the air, and a cool breeze coming in from the east. Now you’re in Ehime.

As if that weren’t enough reason to visit, the prefecture also houses over a quarter of the 88 temples which make up Shikoku island’s famous pilgrimage circuit. More historic claims to fame can be found in the capital city, Matsuyama, where the mountaintop castle offers stunning views out across the area, and one of Japan’s oldest onsen resorts.

The prefecture also enjoys a beautiful road and cycling route named Shimanami Kaido, which hops across six of the islands which form the archipelago, across to the mainland. Ehime Prefecture covers dozens of such islands, including Nakajima, which is packed with sunbathers during summer and produces huge amounts of incredibly sweet mikan (mandarin oranges).

If Mediterranean vibes and delicious oranges aren’t your thing, then you can also check out an island inhabited by thousands of feral cats (sure to overload the kawaii sensors of any cat lover) or head southward to Mt. Ishizuchi: one of the country’s seven holy mountains, and the highest peak in west Japan.

Local Weather
Frequently Asked Questions

What to eat in Ehime?

Each area of Japan has its signature fish, and in Ehime they love their sea bream donburi. In some parts of the prefecture you’ll find the fish cooked whole; in others as sashimi with elaborately cut presentations; or in some places served raw with a heated sauce made from raw egg and soy. The 400-year-old dish named “jako-ten” is another local favorite, made by mashing sardine hatchlings into a patty and deep frying.

What are the best things to do in Ehime?

Visiting Ehime’s cat island has to be at the top of the itinerary of any animal lover, as this kingdom of kitties (officially known as Aoshima) has about six times as many feral cats as people, totaling thousands! If you’re not such a fan of cats, consider visiting in fall and hiking to Matsuyama Castle (or to the peak of Mt. Ishizuchi, if you’re feeling even braver) for some of the best autumnal scenery in Japan.

How to Cycle the Shimanami Kaido?

Without a doubt, one of the best ways to experience this part of Japan is by bicycle, along the series of bridges which link Ehime to the mainland. There are 13 public bike rental stations along the route at which you can pick up or drop off your bicycle, with rentals starting at 1,000 yen per day.

What is Ehime famous for?

The cultural sites in Matsuyama are some of the best-preserved in the country, including Dogo Onsen (the inspiration for the bathhouse in Studio Ghibli’s anime movie Spirited Away) and the city’s castle. The prefecture also has a wealth of citrus fruits such as yuzu, on account of the climate and numerous hillside orchards which line the region.

What to buy in Ehime?

The city of Imabari is known for its weaving industry, especially its towels, renowned for their absorbance and durability. South of Matsuyama you’ll find Tobe, a town famous for its earthenware pottery, usually painted in classic white and blue paints.
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