Food tours are one of the best ways to travel in 2025, and it's easy to see why. In only one booking, travelers secure a knowledgeable guide (who can also double as a translator), a set itinerary, and something good to eat. It's a no-fuss way to build upon a trip schedule and ensure you make memories that will last a lifetime.
At byFood, we curate food experiences — tea ceremonies, sake tastings, food tours, you name it — with conscious travelers in mind. We aim to provide you with only the best food experience in Japan, whether you want to sample every street food stall in Nishiki Market or indulge in sweet treats around Asakusa.
Flying to Japan soon? Keep reading for exclusive discounts, special offers and promo codes to save on your text trip.
ByFood Sakura Season 2025 Campaign
Our Sakura 2025 campaign is running from February 1 to April 30, 2025, and you can get exclusive cherry blossom-themed treats!
Book a restaurant or food tour through us and you'll unlock a free e-book packed with tips for the cherry blossom season.
You'll also be entered into an exclusive prize draw to win a premium Japanese cooking kit, complete with kitchen essentials and a cookbook.
Pro tip: Leave a review after your meal or experience and you'll get a second chance to win!
Get sakura season discounts and explore cherry blossom tours!
ByFood staff picks: Restaurants we're loving right now
We write about dozens of restaurants and dining experiences every week, but some restaurants leave a lasting impression.
These are the establishments we're loving right now.
- Robata Omoto Kagurazaka: Authentic robatayaki cuisine in the heart of Kagurazaka.
- Oniky Karyu: One of Tokyo's top restaurants for wagyu-lovers and high-end dining experience seekers.
- Hommage: A rising star in the fusion cuisine scene located in Asakusa.
Looking for more restaurant recommendations? Check out our list of the best restaurants in Osaka or our list of 20 Michelin-recognized restaurants in Tokyo.
ByFood promo codes
5% off food experiences and restaurants in Japan, courtesy of ANA
ANA, one of Japan's major airlines, is collaborating with byFood to offer 5% off all experiences and restaurants.
To take advantage of this offer, use the promo code ANA5 at checkout. This offer is valid until May 31, 2025.
Terms and conditions
- This promo code can only be used once.
- byFood will not accept any liability should an eligible user fail to input the promo code booking an experience or restaurant, thereby forfeiting the user’s eligibility for the promotion.
- After entering the promo code, the system will automatically apply the promotion to the applicable booking and display the discount on the transaction page.
- Contact byFood customer services if you have inquiries about this offer.
- ANA is not the service provider of the food experiences or restaurants, nor the third-party booking platform.
- ANA will not be liable for customers’ transactions on byFood and experiencing the activities.
FAQ: How to use byFood coupon codes
Using a byFood promo code is easy peasy. To take advantage of a discount on your booking or reservation, input the promo code at checkout.
Note: ByFood will not accept liability should an eligible user fail to input the promo code when booking an experience or restaurant, thereby forfeiting the user's eligibility for the promotion. We also reserve the right to suspend, cancel, or modify the promotion and its terms and conditions without prior notice.