Complete a Booking
This Autumn and Get
¥1,500 off your Next One.
Book twice and you're in the draw for a year of Japanese snacks, shipped to your door.
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How It Works
Book once. Get rewarded. Book again.
Book any Japan experience or restaurant
Experiences, course menus and seat reservations all count — any price, any date.
Get ¥1,500 on confirmation
Emailed to you and shown on your success page. Nothing to claim.
Spend it on your second booking
Experiences and course menus of ¥10,000 or more.
*Code sent after your first purchase. Enter it at checkout, or sign in to auto-apply.
A year of Japanese snacks, delivered to your door.
Book twice with us during dates inside the campaign and you automatically enter the draw — plus all autumn snacks, tea and a culture guide shipped from Japan, every month for a year.
Authentic Food Experiences
Earns a ¥1,500 promo code
Earns a ¥1,500 promo code
Toyosu Fish Market Tour with Exclusive Access and Private Chef Experience
Earns a ¥1,500 promo codeEarns a ¥1,500 promo codeEarns a ¥1,500 promo codeEarns a ¥1,500 promo code
Meals IncludedEarns a ¥1,500 promo code
Earns a ¥1,500 promo codeEarns a ¥1,500 promo codeEarns a ¥1,500 promo codeEarns a ¥1,500 promo codeSeamless Culinary Travel
Authentic Food Experiences
Created by byFood or hand-picked with local hosts and chefs.
Language Barrier
Our concierge team books and speaks to the restaurant for you.
Travellers Hosted
From hidden gems to premium counters, carefully selected.
Awards & Nominations
UNWTO, Cool Japan and Japan Tourism Award among them.
Explore Autumn Destinations
Discover seasonal flavors and vibrant foliage across Japan’s top cities.
Reviews from real people
Fun and interactive experience. Trainers were friendly and lovely. They are able to cater to different dietary requirements, do inform them beforehand. As muslim travellers, we appreciated that they accommodated our halal dietary needs and made adjustments to the ingredients for us. Thank you for the lovely experience!
We came here to celebrate my wife's birthday and had a wonderful lunch. The team surprised her with a birthday plate, which was a lovely touch. The wood fire cooking is the star of the show and everything that came off the grill was delicious. The carpaccio and the cheesecake were both standouts. Great food, great service, and highly recommended.
We are two Swedish friends who chose to try cooking in Okinawa with Rina. We had high expectations that she fulfilled and so much more. The evening began with a warm welcome into her home. She spoke in detail - in perfect English - about Okinawan culture, daily life, stories about local ingredients and traditions. At the same time, we got to try new exciting dishes and cooking methods while she enriched every step with lots of information and knowledge. We ended the evening full and satisfied and with a newfound attraction to the exciting Okinawan cuisine. Many thanks to Rina for everything. We highly recommend her course to all food-interested visitors to this beautiful island.
Such an amazing experience. The projection is awesome, staff is very kind and patient but OMG the food. Soooo great.
Not my first visit because once is not enough. The chef is kind and entertaining.The sushi is memorably delicious.
I am so pleased to write about my great experience at Sushi Ginza Onodera. While I am not usually a seafood person (shellfish and similar), I absolutely love fish. Being from Australia, I like Sushi but know that our "Maki Rolls" are not really comparable to the normal nigiri in Japan. With that in mind, I really wanted the full Omakase experience. That way I knew I was going to have a top quality sushi without the pressure or nerves of choosing my own. I booked the "Kaze" menu and loved every single bite. The staff were helpful and kind, making my experience perfect. Even the seafood I would usually shy away from was a tasteful experience. Concluding this review, I would definitely recommend this experience and booking through byFood, whose booking was very helpful and easy. I would also like to give an extra recommendation to their YouTube channel which really helped me plan my time in Japan (special mention to Shizuka Anderson).
Fun activity and value for money. Host was lovely, guided us how to make and helped us take pictures and videos of us making the Taiyaki. As we only eat halal, we could only make matcha and red bean Taiyaki - which were plant based. Highly recommend this activity for anyone looking for a fun activity to do in Asakusa!
This experience was worth it, we learned some new things about different kinds of soy sauce, Music products and vinegar. You can bring it into real practise while you make your own dinner with real hands-on tips and tricks from Marie! She is a lovely woman who shows her Passion for the Japanse cuisine with you and helps you out with all your questions, you get invited into her home for a true feast of Japanse food that you will love. I'm definitly going to try out some of the recipes she gave us to try and infuse them in a western-style cooking. Thank you Marie dor the experience it was a lot of Fun!
Discover Autumn in Japan
Tips, itineraries, and local insights to help you make the most of the season.
Campaign Terms & Conditions
While this campaign is open to all traveling foodies, there are terms and conditions to keep in mind.
- Campaign period: 21 Sep – 30 Nov 2026. Bookings must be made within this window; your experience or dining date can be anytime.
- Complete any Japan experience or restaurant booking, and a ¥1,500 promo code will be emailed to you upon confirmation. Nothing to claim.
- The code requires a second booking of ¥10,000 or more for a Japan experience or restaurant course menu. Seat-only reservations do not qualify.
- Codes must be redeemed on a booking made by 30 Nov 2026. Limit one active code per person, identified by email address and phone number.
- Can be combined with host or vendor discounts, but not with other byFood vouchers. All spend thresholds are in JPY.
- If the first booking is cancelled, the code becomes void. Cancelling a discounted second booking refunds the amount paid and reinstates the code.
- Changes and cancellations follow each host, restaurant, or experience provider’s own policy.
- Giveaway: Complete two bookings with both dining dates between 21 Sep and 30 Nov 2026, and you’re entered automatically. Two winners for the entire campaign will be drawn and announced by 1 Dec 2026.